Who we are

NAAFI employees are uniquely structured to support its purpose, with 3 dedicated and professional groups of staff:

148 Squadron, Expeditionary Force Institutes, Royal Logistic Corps, (EFI).

Managed by NAAFI; EFI are unique. Serving in uniform, EFI staff work alongside Forces personnel on deployment, where civilian contractors are not usually authorised to go.

Naval Canteen Services (NCS)

Also managed by NAAFI, NCS is an organisation dedicated to serving side by side with Forces personnel on Royal Navy ships around the world, again where civilian contractors are not usually authorised to go.

NAAFI civilians

The majority of these are dependants of Armed Forces personnel, and support permanent services in areas such as Germany, Northern Ireland and The Falkland Islands, many of whom volunteer for deployment when required.

Click on the People Profiles to learn more.

The MOD does not own NAAFI; NAAFI is a seperate legal and trading entity but it is accepted that, the MOD has the ability to exercise some control over NAAFI through the NAAFI Council.

The NAAFI Council is made up of Senior Officers of the three Armed Forces and the MOD. The NAAFI Board report to the NAAFI Council.

Reg Curtis

Chief Executive Officer

Reg joined the Board as Chief Executive Officer in January 2009 and has extensive experience working in senior positions in the retail and business sector. Prior to his appointment at NAAFI, previous roles included Divisional Managing Director at Alpha Airports Group, Grocery Commercial Director of Safeway and Commercial Director at W.H. Smith. He has also held various buying roles within Tesco including that of Deputy CEO of Tesco Hungary.

Steve Marshall

Operations Director

Steve Joined NAAFI in 2006 having held various senior roles within Tesco's International Business in several countries. Steve was appointed Operations Director in December 2009 with overall responsibility for our worldwide operations, whilst assuming additional responsibility for Human Resources support across the entire business in August 2011.

Sallyanne Dixon

Finance Director

Sallyanne joined NAAFI in 2002 having held senior positions with Deloitte and News International. Since joining NAAFI she has worked in various finance and strategic roles within the business and was appointed Finance Director in December 2009.

Chris Emmel

Buying Director

Prior to joining NAAFI, Chris enjoyed a multi-functional career which included senior roles in Marketing at Colgate Palmolive, Buying at ASDA and Supply Chain at Whitbread. Appointed to Buying Director in December 2009, Chris leads the team that provides our consumer offer in NAAFI cafes, shops and bars.

Andrew Astin

Company Secretary

Andrew joined NAAFI as Company Secretary in 2010. Andrew is a Chartered Secretary and Law Graduate with over twenty years’ experience as Company Secretary and General Counsel with a number of substantial companies. He has operated across a broad range of industry sectors including manufacturing, building materials, financial services, information technology, FMGC and retail.

Martin Pearcy

Director of Sustainable Development

Martin joined NAAFI in 2002 and is a Certified accountant responsible for Operational Audit, Security, Corporate Audit and Risk Management within NAAFI worldwide. He has worked in several roles in finance and audit with companies as diverse as Johnson Wax SC, the National Health Service and CSC - a multi-billion pound IT outsourcing and business solutions company. Martin took up the position of Director of Sustainable Development in April 2011.